However, as stated above, MovieMask was never the end goal. Two years into our company journey, we had successfully developed, launched, sold and delivered over 10,000 units to over 70 countries. During 2016, we made over 30 prototypes that we tested on over 1000 users, and the first MovieMask was born.
#KICKSTARTER CAMPAIGN PORTABLE#
That’s why we set out to recreate the cinema experience, in a more portable way. After such an amazing cinema experience, it struck us how we in our everyday settle for the portability of our smartphone screen, despite the inferior experience. Ludenso: We got the idea for MovieMask after watching “The Hateful Eight” by Quentin Tarantino in San Francisco back in January 2016. INNOVATE: Can you briefly tell us how did it all started and where you are now? Our shared vision is to change how people engage and interact with technology – for the better. Our team consists of passionate and visionary doers, coupled with experienced investors who have committed their time, resources and capital towards making Ludenso a global brand. It has sold over 10,000 units across 70 countries and can be found in over 500 retail locations. Our first product, the MovieMask – your portable cinema, aimed to change the way people consume their media content. This lets people worldwide experience a new digital reality. With the MagiMask and the optimized trackers we have created, developers can create magical content for millions of customers. Through our open source platform for mobile AR. Ludenso: We wish to help bridge the gap between the physical and digital world, by providing tools for thousands of developers The MagiMask gives a crystal-clear AR experience
caught up with the team to find out how they prepped and what strategies BU Terriers can use to launch their own fundraising campaigns. Since participating in the Norway Program in 20, the Ludenso team has been busy preparing and launching its most recent Kickstarter campaign. In addition to taking entrepreneurship courses at Questrom School of Business, many of the students called the BUild Lab home while working on their own startup ideas. Before launching the successful fundraising campaign, Ludenso, the company behind MagiMask, spent their summer participating in BU’s Norway Program, a 10-week program made up of graduate students from all over Norway.
#KICKSTARTER CAMPAIGN HOW TO#
How To Launch a Successful Kickstarter Campaign –and is a Kickstarter the right choice for your venture?Ī Kickstarter for MagiMask, a portable cinema experience, is a little more than 20 days into its campaign and already passed its initial $23,000 goal.
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